CP FOODS | LOVE LIKE A MOTHER SERIES
A short film series follows a family of four and their unexpected "mothers" who show their love through food with CP products.
My role:
Leading concept, Art Director
CP Brand platform:
LOVE LIKE A MOTHER
Background: Brands often stereotype moms as the only ones who can cook with love and care. But anyone - dads, friends, even beloved neighbours - can "cook like a mother" when they put love and care into a meal.
Brand platform: "LOVE LIKE A MOTHER" celebrates these unexpected "mothers", showing how CP products help anyone make food with motherly love and care.
In 2023, our TVC introduced a family of four, featuring a dad who stepped in to cook "motherly-love" dishes using CP ingredients, when mom was busy
For 2024, we went beyond the family, celebrating motherly-love share by unexpected figures in their lives
These unexpected mothers then reveal the secret recipes of their motherly-love dishes in recipe videos
