*No one wants to watch ads, they stay for the feels, the relevance, or the free stuff - said my ex-CD. I've been chasing that ever since: creating ads that don't feel like...ads.


ADS-NOT-ADS*
THE ADS MAKES PEOPLE STAY,
WHETHER IT'S AH-HA OR HAHA
2024WRAPPED | SPOTIFY x WXRDIE FIGURE
Rewarding the top fans with the trendy limited figurines
CP FOODS | LOVE LIKE A MOTHER - THE SERIES
A short film series about a family of four & their unexpected moms who cook for them
HIGHLANDS COFFEE | THIS LUNAR NEW YEAR IS OURS
A card deck that sparks connection through witty questions
POPEYES SINGAPORE | THE MANDARIN SWAPPING
Swap your extra mandarins for our new Chili Crab Chicken during the Lunar New Year

