*No one wants to watch ads, they stay for the feels, the relevance, or the free stuff - said my ex-CD. I've been chasing that ever since: creating ads that don't feel like...ads.

ADS-NOT-ADS*

THE ADS MAKES PEOPLE STAY,

WHETHER IT'S AH-HA OR HAHA

HIGHLANDS COFFEE | THIS LUNAR NEW YEAR IS OURS

A card deck that sparks connection through witty questions

POPEYES SINGAPORE | THE MANDARIN SWAPPING

Swap your extra mandarins for our new Chili Crab Chicken during the Lunar New Year